We help building owners turn compliance into profit

Source Forward is a team of energy and real estate experts delivering energy upgrades that unlock new revenue and reduce operating costs.

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Our Clients

Trusted By Leading Organizations

We partner with forward-thinking property owners, managers, and developers who are committed to sustainable building practices.

Our Platform

PropTech Intelligence

Our agentic analysis platform evaluates buildings, models incentives, and executes project pipelines — giving investors and partners real-time visibility into every opportunity.

Portfolio Analysis

Live
Buildings Analyzed 847
Incentives Identified $24.3M
Projects in Pipeline 134

AI Analysis Engine

Active
Compliance Scoring

LL97 penalty exposure & mitigation pathways

LL97 LL84
ROI Projections

5-year financial modeling with incentive stacking

IRR NPV
Incentive Matching

Auto-matched federal, state & utility programs

IRA NYSERDA

Project Execution

Q1 2026

EV Charging — Chelsea Tower

12 stations · $340K incentives

Active

Solar — Midtown Portfolio

280kW · $1.2M incentives

Scoping

Battery Storage — UWS Complex

500kWh · $890K incentives

Review

BMS Upgrade — FiDi Office

45 floors · $210K savings/yr

Active

Built for Investors & Partners

Real-time portfolio intelligence and deal flow visibility

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Process

How we work

01

Assess

Audit your energy usage, systems, and compliance exposure to find the highest-value opportunities.

02

Design

Build a custom strategy — prioritized upgrades, stacked incentives, and clear ROI projections.

03

Execute

Manage contractors, secure incentives, and deliver projects on time with zero disruption.

04

Optimize

Monitor performance, adapt to new regulations, and identify the next wave of savings.

Our Team

Who We Are

A team of real estate and energy professionals building the future of sustainable infrastructure.

Sarah Mae Selnick

Sarah Mae Selnick

CEO

Former Director of Investment Sales at Cignature Realty. NYREJ "2020 One to Watch." Bridges commercial real estate with sustainable energy solutions.

Jamie DeNicola

Jamie DeNicola

Chief Revenue Officer

Background in RE acquisitions and investment sales. NYU Schack Institute. NYREJ "2019 Ones to Watch." Leads revenue strategy and infrastructure partnerships.

Michael Fu

Michael Fu

Head of Engineering

Northwestern grad. Previously at Nira Energy building grid infrastructure tools. Leads platform development and technical architecture.

Michael Ranger

Michael Ranger

Head of Board of Advisors

Board member at Con Edison. Co-founder of Diamond Castle Holdings. Over 20 years in investment banking and energy sector leadership.

Patrick Gillis

Patrick Gillis

Senior Associate, Energy Solutions

St. Lawrence University grad. Drives lead generation and business development across Source Forward's energy solutions portfolio.

Rob Luchars

Rob Luchars

Co-Founder

Founder, operator, and advisor with experience building and scaling technology-driven businesses across deep tech, sustainability, and software.

Ready to turn compliance into profit?

Contact us today to schedule a consultation and discover how Source Forward can help you meet Local Law 97 requirements, reduce carbon emissions, and unlock new revenue streams.