We identify opportunities across your portfolio, secure available incentives, and manage projects through completion.
Book consultationWe partner with forward-thinking property owners, managers, and developers who are committed to sustainable building practices.
Source Forward is a team of energy and real estate experts delivering energy upgrades that unlock new revenue and reduce operating costs.
25 new Level 2 EV chargers at The Capitol Chelsea deliver a future-ready amenity with layered incentives and a strategy aligned to long-term ESG goals.
Charney Companies partnered with Source Forward to install 25 Level 2 EV charging stations at their Union Channel development in Brooklyn, resulting in significant cost savings and enhanced sustainability features.
Suffolk Federal Credit Union (SFCU), a leading financial institution in Long Island, NY, saw the need to adapt to the growing trend of electric vehicles (EVs) by offering commercial EV charging stations at its numerous branches.
Audit your energy usage, systems, and compliance exposure to find the highest-value opportunities.
Build a custom strategy — prioritized upgrades, stacked incentives, and clear ROI projections.
Manage contractors, secure incentives, and deliver projects through completion.
Monitor performance, adapt to new regulations, and identify the next wave of savings.
A team of real estate and energy professionals building the future of sustainable infrastructure.
Founder & CEO
Sarah Mae Selnick is the Founder and CEO of Source Forward, where she leads the firm's strategy, partnerships, and overall platform development. She previously spent nearly a decade in New York City institutional multifamily investment sales at Cignature Realty Associates and holds a B.A. from Washington and Lee University.
Chief Revenue Officer
Jamie DeNicola is the Chief Revenue Officer of Source Forward, leading revenue strategy and infrastructure partnerships across the firm's energy solutions portfolio. Jamie previously worked in real estate acquisitions and investment sales and earned his master's in Real Estate Finance from NYU's Schack Institute of Real Estate.
Co-Founder
Rob Luchars is a Co-Founder of Source Forward. A founder, operator, and advisor, Rob brings experience building and scaling technology-driven businesses across deep tech, sustainability, and software.
Head of Engineering
Michael Fu is the Head of Engineering at Source Forward, leading platform development and technical architecture. Michael previously built grid infrastructure tools at Nira Energy and holds a degree from Northwestern University.
Director of Infrastructure Solutions
Patrick Gillis is the Director of Infrastructure Solutions at Source Forward, driving lead generation and business development across the firm's energy solutions portfolio. Patrick holds a degree from St. Lawrence University.
Real Estate Infrastructure Advisor
Brent McVicker advises commercial real estate clients at Source Forward, helping commercial building owners identify and implement incentive-backed energy and infrastructure projects.
Real Estate Infrastructure Advisor
Alexander Rebic advises clients at Source Forward, working with owners and managers to bring energy upgrades and new revenue opportunities to their properties.
Real Estate Infrastructure Advisor
David Herlihy works with commercial and multifamily real estate owners and managers across New Jersey to identify energy efficiency improvements and utility incentive opportunities. He guides clients through the process, from initial property qualification and site evaluations to program enrollment and project implementation.
Contact us today to schedule a consultation and discover how Source Forward can help you meet building performance requirements, reduce carbon emissions, and unlock new revenue streams.