Source Forward is a team of energy and real estate experts delivering energy upgrades that unlock new revenue and reduce operating costs.
Book consultationWe partner with forward-thinking property owners, managers, and developers who are committed to sustainable building practices.
We help building owners meet compliance requirements, reduce carbon emissions, and turn decarbonization into a competitive advantage.
Audit your energy usage, systems, and compliance exposure to find the highest-value opportunities.
Build a custom strategy — prioritized upgrades, stacked incentives, and clear ROI projections.
Manage contractors, secure incentives, and deliver projects on time with zero disruption.
Monitor performance, adapt to new regulations, and identify the next wave of savings.
A team of real estate and energy professionals building the future of sustainable infrastructure.
Founder & CEO
Sarah Mae Selnick is the Founder and CEO of Source Forward, where she leads the firm's strategy, partnerships, and overall platform development. She previously spent nearly a decade in New York City institutional multifamily investment sales at Cignature Realty Associates and holds a B.A. from Washington and Lee University.
Chief Revenue Officer
Jamie DeNicola is the Chief Revenue Officer of Source Forward, leading revenue strategy and infrastructure partnerships across the firm's energy solutions portfolio. Jamie previously worked in real estate acquisitions and investment sales and studied at NYU's Schack Institute of Real Estate.
Co-Founder
Rob Luchars is a Co-Founder of Source Forward. A founder, operator, and advisor, Rob brings experience building and scaling technology-driven businesses across deep tech, sustainability, and software.
Head of Engineering
Michael Fu is the Head of Engineering at Source Forward, leading platform development and technical architecture. Michael previously built grid infrastructure tools at Nira Energy and holds a degree from Northwestern University.
Director of Infrastructure Solutions
Patrick Gillis is the Director of Infrastructure Solutions at Source Forward, driving lead generation and business development across the firm's energy solutions portfolio. Patrick holds a degree from St. Lawrence University.
Real Estate Infrastructure Sales Consultant
Brent McVicker is a Real Estate Infrastructure Sales Consultant at Source Forward, helping commercial building owners identify and implement incentive-backed energy and infrastructure projects.
Real Estate Infrastructure Sales Consultant
Alexander Rebic is a Real Estate Infrastructure Sales Consultant at Source Forward, working with owners and managers to bring energy upgrades and new revenue opportunities to their properties.
Contact us today to schedule a consultation and discover how Source Forward can help you meet Local Law 97 requirements, reduce carbon emissions, and unlock new revenue streams.
